CHE FACCIA TOSTA!

/ke ˈfattʃa ˈtɔsta/

Shame is an overrated emotion.

CHE FACCIA TOSTA!

What it looks like

A comment on the unusual hardness of someone’s facial skin.

What it means

Faccia tosta is the ability to do something you clearly should not do without showing the slightest embarrassment. Above all, without losing confidence. Being caught is not enough: true faccia tosta begins afterwards. You jump the queue, park in front of a driveway, owe someone money for six months — and when they dare point it out, you look at them as if they were the one causing trouble. That is faccia tosta.

How to use it

Use it for behaviour somewhere between audacity, shamelessness and a masterpiece. — Excuse me, I was here first. — Yes, but I’m in a hurry. Che faccia tosta. It can express outrage, disbelief or even a certain admiration. Because some facce toste genuinely require talent.

Key to understanding

The amateur feels ashamed when caught. The professional explains himself. The champion gets offended. And in the end he can even make you wonder: ‘Wait… am I the asshole here?’ No. He is just very good at it.

One word leads to another.

You’ve uncovered another Italian peculiarity. There are plenty more.

EXPLORE TOPICS

LANGUAGERELATIONSHIPS

YOU MIGHT ALSO LIKE

Enjoyed sticking your nose into Italian business?

Allora. is free and will stay that way. If you want to help it learn new things, you can become an accomplice.

BECOME AN ACCOMPLICE →

A new word, every now and then.

Leave your email and we’ll let you know when a new Allora. entry is published.